With the vast number of sports betting websites on the internet, yours might drown in the sea of online bookmakers. It’s a miracle for people to go past the first page of Google – which receives 95% of web traffic unless they’re very, very desperate. With a measly 5% making it to page 2, it is important for you to learn a little something about Search Engine Optimization. (SEO) Once you’ve mastered the art of SEO to meet the needs of Google’s algorithm, you could potentially double the traffic coming into your website. Without further ado, here are some tips on how to go about doing just that.
- Quality - The quality of your website, regarding content, speed, usability, and performance plays a big role in determining your place on the search result page. Make sure your website is user-friendly, get rid of broken links, use plenty of optimized images, audio, and video clips, and you betting site will be ranked higher
- Use tags - The title tag is the first thing that people see on the search result page. Using appropriate yet unique target words, such as “sports,” “betting,” “tips,” “odds” etc. ensures that Google will prioritize your site when people do related searches. Alt tags or alternative text descriptions for your images and videos help Google locate your page. Make sure that multiple target words are included in both.
- Use appropriate keywords - Using the right keywords, in your content, metadata, as well as your URL, can be a crucial element in determining where your betting website shows up on the google search page. Like with title tags, make sure to use relevant words strategically. Repeating phrases and using synonyms also helps, with bold and italicized fonts to highlight them. This way, Google will know what your page deals with. Citing sources by using outbound links also makes you a reliable website, increasing your chances of prioritization.
- Use social media - Your popularity on social media can affect your ranking. The number of Facebook likes or Twitter followers your betting company has, the more likely Google is to promote your page.
- Make your website mobile friendly - A large chunk of all Google searches take place on the phone, and if your site isn’t optimized for mobile users, it is likely that your site is the first few to show up.
- Stay updated and keep up with the changes - Take a look at your current google analytics, to gauge what works and what doesn’t. Also, Google is constantly updating their algorithm, making changes to how they rank websites. Since July, for example, they announced that page speed would be ranking criteria for mobile searches.
The nuances of SEO can be difficult to master. It may take a while for your betting site to show up on the first few pages of Google, even though you adhere to all their ranking criteria. But if you keep at it, and make sure that you’re giving your punters the best experience possible, things will work out eventually.